Real estate as an online product is not a new concept. The idea of selling property online started way back in 2012-13 during the Great Online Shopping Festival. Since then, even though the industry has dabbled with the idea, the online platform has largely been used for marketing alone. However, with COVID compelling everyone and everything to go online, how could real-estate be left behind.
To discuss how the real estate sector has evolved as an online commodity and how COVID has accelerated this process, Sruthi Kailas of Square Yards, interviewed Achal Raina, COO, Raheja Developers as part of our video interview series Uncut with Square Yards. Watch the full interview here: