Liverpool is home to one of the strongest performing housing markets in North West England due to the huge student population, low property prices and a competitive rental market. Compared to London, which is the biggest market in England and currently witnessing a slowdown, Liverpool is a fast-growing housing market due to the huge student population, unaffordability in London and the general undersupply of housing stock. Liverpool is home to nearly half a million people and its population
continues to grow. Nowadays entrepreneurs are drawn to Liverpool by market opportunities, business benefits and outstanding quality of life. 45% of North American trade enters via Liverpool. The City has the skills, the infrastructure, the connections, and almost 800 years of trading experience.