Real estate platform Square Yards, which is based out of Gurugram, has unveiled its town-wide OOH brand awareness campaign for Delhi-NCR, MMR (Mumbai Metropolitan Region) and Bengaluru. The new Square Yards OOH campaign aims at enhancing the brand’s overall visibility and market presence along with drawing the attention of consumers and creating recall amongst targeted demographics. Co-Founder & COO at Square Yards, Kanika Gupta Shori, stated that purchasing a home has become even more important for millions of people in the country after the COVID-19 outbreak. She added that with digital platforms and technology playing vital roles of enables in the entire home purchase journey, taking the brand’s full stack proposition towards consumers has been important for Square Yards’ overall brand approach over the last year. The latest Square Yards OOH branding exercise is an extension of the same.
She also stated that with more effective OOH branding, Square Yards has attempted at building a long-lasting brand impression in the minds of customers. The Square Yards Guerrilla marketing approach has manifested itself with
with this unique campaign, making use of call-to-action content against a vibrant yellow backdrop. The Square Yards billboards have been positioned in prime localities of all targeted cities with a view towards building higher engagement on offline distribution and digital platforms alike. It is aimed at garnering responses from potential consumers as well.
The Square Yards campaign showcases the initiative taken by Square Yards towards simplifying the overall home buying journey of customers with 360-degree realty solutions. The core goal of making home buying secure, efficient and easy has been highlighted through this innovative campaign. With more than 450 billboards being planned throughout multiple areas, the mega Square Yards outdoor campaigns, as per the company, will be an ideal accompaniment for its disruptive business model. The company has created its full-stack digital realty ecosystem with several tools including a real-time inventory blocking engine, 3D virtual tours, digital transaction tools for conducting online home purchases along with seeking to handhold buyers through all paperwork, mortgages and even interior services from almost anywhere.
The year began with revenues for the first quarter shooting to Rs. 100 crore, indicating growth of 50% and property transactions also increased by 80%. Along with the primary brokerage operations, newer business verticals have also indicated positive and strong traction while staying on track towards ensuring good revenues for FY22 as well. Square Yards has recently raised $25 million by way of growth financing, courtesy of ADM Capital. This will be deployed for maintaining its swiftly accelerated growth phase throughout domestic and global markets alike. The latest real estate guerrilla marketing campaign will be a major shot in the arm for the company as well
Visit the following links to learn more about the campaign and its performance:
The Economic Times – https://bit.ly/3Cd4VnU
YourStory – https://bit.ly/3hz8E7g
Realty Plus – https://bit.ly/39ewAYR
BW Businessworld – https://bit.ly/2XiXoVg
Zee News – https://bit.ly/39a5Mt4
Dailyhunt – https://bit.ly/3k9sCHh
Medianews4u.com – https://bit.ly/3El3y8z
adgully.com – https://bit.ly/2Xl2MY8
MediaInfo – https://bit.ly/3k8YnjW
Published Date :- September 13, 2021
