{"id":1082344,"date":"2025-06-25T17:08:44","date_gmt":"2025-06-25T11:38:44","guid":{"rendered":"https:\/\/www.squareyards.com\/blog\/?p=1082344"},"modified":"2025-06-25T17:08:44","modified_gmt":"2025-06-25T11:38:44","slug":"square-yards-now-offers-a-full-digital-journey-from-search-to-sale","status":"publish","type":"post","link":"https:\/\/www.squareyards.com\/blog\/square-yards-now-offers-a-full-digital-journey-from-search-to-sale","title":{"rendered":"\u201cUsers Don\u2019t Just Browse &#8211; They Decide\u201d: Vivek Agarwal on What\u2019s Changing in Real Estate"},"content":{"rendered":"<table style=\"width: 76.2617%; height: 139px;\">\n<tbody>\n<tr>\n<td>\n<p><em><strong>Key Highlights<\/strong><span style=\"font-weight: 400;\"><br \/><\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Square Yards now offers a full digital journey from search to sale<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">AI, AR\/VR, and data tools make buying faster and smarter<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Developers and brokers get tech to boost sales and manage leads<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Sales Copilot is in the pipeline to assist agents with real-time insights<\/span><\/em><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Vivek Agarwal, Co-founder &amp; CTO of Square Yards, in an interview with EPC World News, stated that today\u2019s homebuyers \u201cengage deeply with content, walkthroughs, and data before making a decision.\u201d <\/span><\/i><span style=\"font-weight: 400;\">That single line captures the shift in India\u2019s real estate landscape. Buyers aren\u2019t passive anymore &#8211; they\u2019re informed, fast-moving, and expect digital ease from the get-go.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What started as a property brokerage has evolved into a tech-powered, full-stack real estate ecosystem with a global presence and deep local insight. But more than scale, it\u2019s the intent that stands out: solve the whole journey, not just the start.<\/span><\/p>\n<h2>From Property Listings to End-to-End Journeys<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">According to Vivek, most real estate platforms only scratch the surface of the market. \u201cThe discovery layer is frankly the easiest 5% of the journey,\u201d he says. <a href=\"https:\/\/www.squareyards.com\/\" target=\"_blank\" rel=\"noopener\">Square Yards<\/a>, on the other hand, decided to solve the rest &#8211; the complex middle, and the critical last mile. That includes everything from digital escrows and e-signatures to instant loan sanctions. It\u2019s a shift from being a digital brochure to becoming the infrastructure behind real estate transactions. The idea is simple: make the entire process digital, seamless, and user-friendly.<\/span><\/p>\n<h2>\u201cUsers Are Far More Research-Driven Now\u201d<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It\u2019s not just something you notice \u2014 it\u2019s a clear shift. Whether in smaller towns or big cities, people aren\u2019t looking for plain listings anymore. They\u2019re looking for answers, comparisons, and real clarity. According to Vivek, users today \u201c<\/span><i><span style=\"font-weight: 400;\">engage deeply with content, walkthroughs, and data before making a decision.\u201d They use smart dashboards, compare trends, and even simulate negotiations.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Square Yards meets them there, offering AI-led suggestions, project analytics, and tools that simplify choices without overwhelming the user.\u00a0<\/span><\/p>\n<h2>Tech That Works Quietly but Changes Everything<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Behind all this sits a powerful tech engine. But you don\u2019t see it &#8211; and that\u2019s the point. The platform\u2019s features include AI recommendation engines, AR-based walkthroughs, geospatial intelligence, and even digital twins of cities. These aren\u2019t gimmicks. They\u2019re stitched into the fabric of the platform, removing friction rather than adding flash.<\/span><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">\u201cWe\u2019ve built a seamless digital path,\u201d Vivek explains. And the numbers back it up: over 8 million users a month, 1 million listings, and thousands of projects browsed, short-listed, and closed without users stepping out of their homes.<\/span><\/i><\/p>\n<h2>Not Just for Buyers &#8211; Partners Win Too<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Square Yards isn\u2019t just streamlining homebuying for users. Developers and brokers are benefiting too. Vivek breaks it down clearly:<\/span><i><span style=\"font-weight: 400;\"> \u201cOur strategy is focused, not wide. Around 85% of our business comes from repeat developer relationships.\u201d That\u2019s because they don\u2019t just hand over tools\u2014they co-create systems. Think lead scoring, AI-powered follow-ups, and sales stacks that predict who\u2019s likely to close.<\/span><\/i><\/p>\n<h2>The Pandemic Pushed, But Square Yards Was Ready<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When COVID hit, mindsets shifted. Digital habits became expectations. Buyers wanted bigger homes, better amenities, and a fully digital experience<\/span><i><span style=\"font-weight: 400;\">. \u201cThe digital layer isn\u2019t just support \u2013 it\u2019s now the main interface,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Vivek says.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Square Yards didn\u2019t scramble to adapt. It accelerated what was already in motion. Users could browse, analyse, and even close deals without ever stepping foot outside &#8211; something that once felt impossible, but has now become the new normal.<\/span><\/p>\n<h2>Looking Forward: A Unified, Tech-Driven Ecosystem<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So, what\u2019s next? No hype. No buzzwords. Just deeper tech and wider integration. One key project on the horizon is a Sales Copilot \u2013 a tool that will provide real-time recommendations to field agents, making decision-making smoother on the ground. As Vivek puts it, this is about <\/span><i><span style=\"font-weight: 400;\">\u201cbecoming the most integrated, tech-powered real estate and financial services platform in the country.\u201d<\/span><\/i><\/p>\n<p>Read more through the links below to uncover the key trends and market leaders driving this growth:<\/p>\n<p>epcworld.in &#8211; http:\/\/bit.ly\/44oO1Dt<\/p>\n<article class=\"article-post\">\n<article class=\"article-post\">\n<article class=\"article-post\">\n<p><strong>Published Date<\/strong>: 19 June, 2025<\/p>\n<\/article>\n<\/article>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Key Highlights Square Yards now offers a full digital journey from search to sale AI, AR\/VR, and data tools make buying faster and smarter Developers and brokers get tech to boost sales and manage leads Sales Copilot is in the pipeline to assist agents with real-time insights Vivek Agarwal, Co-founder &amp; CTO of Square Yards, [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":1082349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234],"acf":[],"_links":{"self":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/1082344"}],"collection":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/comments?post=1082344"}],"version-history":[{"count":5,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/1082344\/revisions"}],"predecessor-version":[{"id":1082378,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/1082344\/revisions\/1082378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/media\/1082349"}],"wp:attachment":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/media?parent=1082344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/categories?post=1082344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}