{"id":1083137,"date":"2025-10-21T10:12:01","date_gmt":"2025-10-21T04:42:01","guid":{"rendered":"https:\/\/www.squareyards.com\/blog\/?p=1083137"},"modified":"2025-10-27T15:17:36","modified_gmt":"2025-10-27T09:47:36","slug":"women-homebuyers-on-the-rise-india-2024-square-yards","status":"publish","type":"post","link":"https:\/\/www.squareyards.com\/blog\/women-homebuyers-on-the-rise-india-2024-square-yards","title":{"rendered":"Women Empowering Real Estate: Driving Growth, Equality, and Transformation"},"content":{"rendered":"

\u201cDriven by education, independence, and ambition, women are fast becoming a dominant force in real estate \u2014 with homeownership among female buyers rising by 14% in 2024, outpacing men and turning empowerment into ownership.\u201d– Says Kanika Shori Gupta COO and Founder, Square Yards. <\/em><\/p>\n

Women\u2019s participation in the economy has a transformative impact on both growth and equality. Although they make up nearly half of the global working-age population \u2014 around 5 billion people<\/strong> \u2014 only about 50% are active in the labour force<\/strong> compared to 80% of men<\/strong>. This gap, according to the United Nations, could cost the global economy up to USD 7 trillion<\/strong>. Encouragingly, India is making strong progress, with women\u2019s workforce participation nearly doubling to over 40%<\/strong> in 2023\u201324. As women contribute more to household incomes and take on greater roles in financial decision-making, their influence is expanding across sectors like real estate, retail, and technology \u2014 marking the beginning of a broader shift toward economic inclusivity and shared prosperity.<\/p>\n

Building on this momentum, the real estate sector<\/strong> stands out as a powerful example of how women are reshaping traditional markets. They are increasingly taking centre stage not just as professionals \u2014 excelling as brokers, developers, architects, and planners \u2014 but also as homebuyers driving real demand. Insights from Square Yards<\/strong> reveal that in 2024, women accounted for 22% of all homebuyers<\/strong>, up from 20% in 2023<\/strong>, translating to over one lakh residential transactions<\/strong> across major cities. Joint ownerships between men and women made up 40%<\/strong> of total registrations, while sole male buyers accounted for 38%<\/strong>. With women\u2019s homeownership growing at a 14% annual rate<\/strong>, outpacing the 11% growth among men<\/strong>, it\u2019s clear that women are not just participating \u2014 they are transforming India\u2019s property landscape with confidence and intent.<\/p>\n

This transformation has been fueled by a powerful mix of policy support, financial incentives, and growing independence<\/strong>. Initiatives like the Pradhan Mantri Awas Yojana (PMAY)<\/strong>, which mandates at least one woman as a registered property owner, have played a pivotal role in promoting equality through ownership. States across India further reinforce this shift with 1\u20133% stamp duty concessions<\/strong> and reduced registration charges<\/strong>, while lenders such as SBI<\/strong> and HDFC<\/strong> offer interest rate reductions of up to 0.05%<\/strong> for women applicants. Combined with tax benefits under Sections 80C and 80EE<\/strong> and subsidies of up to \u20b92.67 lakh<\/strong> under PMAY\u2019s Credit-Linked Subsidy Scheme, these measures have made homeownership more accessible than ever.<\/p>\n

Empowered by opportunity and ambition, women are transforming real estate into a reflection of progress and equality.<\/strong><\/p>\n

Explore the full findings below in our report:<\/p>\n

\"property<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cDriven by education, independence, and ambition, women are fast becoming a dominant force in real estate \u2014 with homeownership among female buyers rising by 14% in 2024, outpacing men and turning empowerment into ownership.\u201d– Says Kanika Shori Gupta COO and Founder, Square Yards. Women\u2019s participation in the economy has a transformative impact on both growth […]<\/p>\n","protected":false},"author":127,"featured_media":1083191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29380],"acf":[],"_links":{"self":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/1083137"}],"collection":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/comments?post=1083137"}],"version-history":[{"count":3,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/1083137\/revisions"}],"predecessor-version":[{"id":1083192,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/1083137\/revisions\/1083192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/media\/1083191"}],"wp:attachment":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/media?parent=1083137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/categories?post=1083137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}