Square Yards is evolving beyond being just a property platform, with its financial services arm Urban Money emerging as a major growth engine.<\/p>\n
Out of the company\u2019s total revenue of around \u20b92,500 crore, nearly \u20b91,000 crore is now contributed by Urban Money, marking a significant shift in the business mix.<\/p>\n
Originally built to support home buyers, Urban Money has expanded beyond home loans to include business loans and credit cards. It now serves a wider user base, extending beyond Square Yards property customers.<\/p>\n
This integration reflects a broader strategy: combining property discovery and financing into a single journey, reducing friction for users who typically navigate multiple platforms for home buying and loans.<\/p>\n
Vivek Aggarwal, Co-founder & CTO, Square Yards, said, \u201cSquare Yards has steadily expanded its financial services business through Urban Money, which now contributes a significant share to our overall revenue. The platform continues to scale rapidly, driven by strong demand for home loans and other credit products.\u201d<\/i><\/p>\n
The company is now present in more than 100 cities, further expanding its financial services footprint. Users entering the platform for property search increasingly explore lending products, strengthening cross-platform engagement.<\/p>\n
A key driver of this shift is the nature of the real estate business itself. While property transactions are occasional, financial products like loans create recurring engagement opportunities, offering a more consistent growth channel.<\/p>\n
Square Yards does not directly lend money; instead, Urban Money operates as a platform connecting users with lenders, keeping the model asset-light and reducing risk exposure.<\/p>\n
The company is also investing in technology to improve loan matching and speed up approvals, aiming to further streamline the user experience.<\/p>\n
What is emerging is a broader transformation: Square Yards is positioning itself as both a property and financial services platform, with Urban Money playing an increasingly central role in its growth.<\/p>\n