{"id":22060,"date":"2020-09-02T17:01:16","date_gmt":"2020-09-02T11:31:16","guid":{"rendered":"https:\/\/www.squareyards.com\/blog\/?p=22060"},"modified":"2021-01-22T12:22:38","modified_gmt":"2021-01-22T06:52:38","slug":"an-indian-parallel-emerges-to-lianjia-beike-the-worlds-most-valued-housing-company","status":"publish","type":"post","link":"https:\/\/www.squareyards.com\/blog\/an-indian-parallel-emerges-to-lianjia-beike-the-worlds-most-valued-housing-company","title":{"rendered":"An Indian parallel emerges to Lianjia (Beike), the world\u2019s most valued housing company"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The worldwide proptech sector has reached a significant milestone this month as KE Holdings from China, also called Beike Zhaofang, the owner of leading property brokerage player Lianjia, was listed on the NYSE (New York Stock Exchange), raising a whopping $2.12 billion (US).&nbsp;<\/span><\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>Details on Lianjia Beike IPO and the success of this pioneering housing company<\/strong><\/h2>\n\n\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The company\u2019s ADS (American Depository Shares) went up considerably on the day of the listing, taking its valuation to a whopping $45 billion. This made Beike (Lianjia) the world\u2019s most valued property-related company and the 7<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\"> biggest internet company in China. The <\/span><b>real estate brokerage <\/b><span style=\"font-weight: 400\">was founded in the year 2001 in Beijing and offers offline and online real estate brokerage services and transactions.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify\"><b>Lianjia Shanghai<\/b><span style=\"font-weight: 400\"> and other regions covered in excess of 2.2 million housing transactions for 2019 with values touching $300 billion (US) while generating US$6.5 billion in revenues. It has Softbank, Sequoia Capital, Hillhouse Capital and Tencent amongst its biggest investors. Not many know that <\/span><b>Lianjia Guangzhou<\/b><span style=\"font-weight: 400\">, <\/span><b>Lianjia Chengdu<\/b><span style=\"font-weight: 400\">, <\/span><b>Lianjia Shenzhen<\/b><span style=\"font-weight: 400\">, <\/span><b>Lianjia Shanghai<\/b><span style=\"font-weight: 400\"> and <\/span><b>Lianjia Hangzhou <\/b><span style=\"font-weight: 400\">form the core of the <\/span><b>Lianjia business model<\/b><span style=\"font-weight: 400\"> that has greatly inspired an Indian parallel to the company, <\/span><b>Square Yards<\/b><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Founded in 2014, Square Yards has now emerged as Indian real estate\u2019s foremost player with annual GTV (gross transaction value) of US $1.2 billion, bigger than most realty developers in India as well. Founder Tanuj Shori was inspired greatly by Lianjia during frequent trips to China.&nbsp;<\/span><\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>Square Yards and its parallel success story<\/strong><\/h2>\n\n\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Each time Shori invested money in <a href=\"https:\/\/www.squareyards.com\" target=\"_blank\" rel=\"noopener noreferrer\">real estate in India<\/a>, he realized how the process and business model was crying out for a transformation, the country having an unorganized $100 billion market with the biggest developer at less than 1% of market share. Both Square Yards and Lianjia were born with a common and larger mission to revolutionize the broken distribution systems for real estate in their countries. Square Yards is only 6 years old as compared to the 20-year old Lianjia and is perhaps the sole full-stack ecosystem play in Indian real estate.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Square Yards has an integrated ecosystem comprising of the following:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intelligent Search &amp; Discovery.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2 million+ property seekers, 75,000+ digital enquiries and 1500+ mortgage and property transactions each month.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online booking engine, 3D views, secured online payment gateways, digital signatures, online registration and escrow services.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3,000+ sales force, mobile apps, 3D walkthroughs, collaterals, proprietary transactional tools.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Square Connect (mobile platform for brokers), influencing lives of 150,000+ individual brokers throughout India.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Square Capital (collaborates with leading Indian banks for offering digital mortgages, paperless home loan sanctions, linked to credit bureaus and loan origination systems at banks).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Azuro acquired in 2020, covers property management and rentals. Exclusive partnerships signed for execution and management of 5,000+ apartments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enterprise SaaS through EDGE, offering access to proprietary tools and automated workflows for enterprises. EDGE has 1,000+ user licenses.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Square Yards has a long journey ahead but is taking the right strides in terms of adopting technology, focusing on consumers, vertical integration and overall approach towards the market. Square Yards\u2019 success can be attributed to its core competency of tackling fundamental issues pertaining to the way we derive value from and experience real estate in India. <\/span><\/p>\n<p style=\"text-align: justify;\">For a detailed report on this read the articles we were featured in:<\/p>\n<p style=\"text-align: justify;\"><strong>The Economic Times<\/strong> \u2013 https:\/\/bit.ly\/3hRbgvf<\/p>\n<p style=\"text-align: justify;\"><strong>Published Date<\/strong>: 28 August 2020<\/p>","protected":false},"excerpt":{"rendered":"<p>The worldwide proptech sector has reached a significant milestone this month as KE Holdings from China, also called Beike Zhaofang, the owner of leading property brokerage player Lianjia, was listed on the NYSE (New York Stock Exchange), raising a whopping $2.12 billion (US).&nbsp; Details on Lianjia Beike IPO and the success of this pioneering housing [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":22064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234],"acf":[],"_links":{"self":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/22060"}],"collection":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/comments?post=22060"}],"version-history":[{"count":4,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/22060\/revisions"}],"predecessor-version":[{"id":26743,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/22060\/revisions\/26743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/media\/22064"}],"wp:attachment":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/media?parent=22060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/categories?post=22060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}