{"id":60020,"date":"2022-06-07T15:17:26","date_gmt":"2022-06-07T09:47:26","guid":{"rendered":"https:\/\/www.squareyards.com\/blog\/?p=60020"},"modified":"2025-04-28T16:26:20","modified_gmt":"2025-04-28T10:56:20","slug":"the-future-of-real-estate-consolidation-in-india","status":"publish","type":"post","link":"https:\/\/www.squareyards.com\/blog\/the-future-of-real-estate-consolidation-in-india","title":{"rendered":"Is Consolidation the Future of the Indian Real Estate Market?"},"content":{"rendered":"\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">Who would you trust the most when you go to buy a house? A local developer or a market behemoth? Homebuying is a massive investment that cannot be taken lightly. While the pandemic has impacted the already scattered real estate market in India, other imminent factors have solidified the need for consolidation.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">And, no, it\u2019s not a new \u201ctrend\u201d in the realty that has suddenly grabbed the spotlight. In fact, talks of real estate consolidation have been making rounds since 2000. Over time, it has only intensified.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">With the government\u2019s attempt to streamline and crystallise large transactions via the introduction of RERA, demonetisation, GST, and the like, chances for small developers to stand tall grew thin.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">Now, as the real estate sector recovers from the impending pandemic, the smaller players in the market are joining hands with the bigger ones for a more organised approach to real estate development and sale.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\">\r\n<h2>Table of contents<\/h2>\r\n<ul>\r\n<li><a href=\"#h-real-estate-consolidation-from-theory-to-practice\" data-level=\"2\">Real Estate Consolidation: From Theory to Practice<\/a>\r\n<ul>\r\n<li><a href=\"#h-rera\" data-level=\"3\">RERA<\/a><\/li>\r\n<li><a href=\"#h-gst\" data-level=\"3\">GST<\/a><\/li>\r\n<li><a href=\"#h-demonetisation\" data-level=\"3\">Demonetisation<\/a><\/li>\r\n<li><a href=\"#h-the-covid-19-pandemic-effect\" data-level=\"3\">The COVID 19 Pandemic Effect<\/a><\/li>\r\n<li><a href=\"#h-buyer-s-preference\" data-level=\"3\">Buyer\u2019s Preference<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><a href=\"#h-how-can-real-estate-consolidation-benefit-the-market\" data-level=\"2\">How Can Real Estate Consolidation Benefit The Market?<\/a><\/li>\r\n<li><a href=\"#h-will-real-estate-consolidation-be-as-good-a-step-as-expected\" data-level=\"2\">Will Real Estate Consolidation Be as Good a Step as Expected?<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-real-estate-consolidation-from-theory-to-practice\">Real Estate Consolidation: From Theory to Practice<\/h2>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">The real estate sector in India has been ballooning with small-scale developers over the past two decades. However, this has rendered the market to become overcrowded and fragmented, lacking a systematic process.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">However, with the practice of real estate consolidation, the market is expected to get more organised. This will happen via:<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Joint ventures or developments between small and large developers<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acquisition of small real estate development projects by bigger players<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Struggling developers selling their land bank to well-reputed realtors<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">The factors that have augmented the need for this practice and how are given below.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-rera\">RERA<\/h3>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">Adhering to the Real Estate (Regulation and Development) Act, 2016, the Real Estate Regulatory Authority (RERA) promotes transparent home purchases and augments real estate investments by following systematic protocols.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">Established in every state of India, RERA demands not only property registrations and clean paperwork from developers but also stringent compliance to many of its rules that small players in the real estate market just cannot stand up to.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">Under such circumstances, both developers and landowners take the help of the already established and well-reputed players in the market via consolidation. That way, they not only get the funds and manpower to finish their projects on time but find the right customers as well.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-gst\">GST<\/h3>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">The centralised taxation system of GST (Goods and Services Tax) was introduced on July 1, 2017, to simplify the complex taxation process in India on goods and services by obliterating a host of other indirect taxes. Aiming to establish a fair play in the market, it ensured all sectors benefited from it, including real estate \u2013 the second largest industry in the country.\u00a0\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">While GST saved the developers from paying multiple taxes like Central Excise Duty, entry taxes, VAT, approval charges, legal charges, etc., it also posed a disadvantage for many of the not-so-prominent players in the market.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">For example, during the sale of a property, developers have to crunch significant numbers to get their ITC (input tax credit) before they can pass it on to the buyers. <\/span><b>Because of a dearth of transparency in the ITC, the buyers also take the \u201cwait and watch\u201d approach or postpone the purchase. <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">Additionally, Reverse Charge Mechanism (RCM) in GST adversely impacts the developers. The RCM was originally borrowed and incorporated into GST from Service Tax. It is a payment process wherein the GST is paid by the recipient in place of the supplier.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><b>Under such circumstances, when developers receive any service from the government, municipality or legal firm, they would have to pay the GST for it. Developers are also not allowed to adjust the RCM against the ITC. It is mandatory for them to make cash or bank payments.<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">This increases the overall cost of property development, making it difficult for small-scale developers.\u00a0\u00a0\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-demonetisation\">Demonetisation<\/h3>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">In November 2016, when Prime Minister Narendra Modi nullified Rs. 500 and Rs. 1,000 notes in one fell swoop, the nation descended into utter chaos. Demonetisation impacted not only individual lives but also the various sectors in the country, including the real estate sector.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">While most developers put their projects on hold, apprehensive of acute losses and a drastic slump in sales, small-scale realtors suffered more owing to the dearth of capital and delivery and logistic issues.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">Immediately after, the affordable housing segment saw a new demand in the market, leaving properties mostly built for Upper MIG (middle-income group) and HIG (high-income group) in the shadows.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Consolidation, therefore, became the only choice for them to survive in a harsh economic atmosphere.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-the-covid-19-pandemic-effect\">The COVID 19 Pandemic Effect<\/h3>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">No sooner had the economy started to stabilise, the world was hit by the pandemic. Locking the global populace in their homes, COVID 19 hit the real estate market hard. Sales dropped to zero, ongoing projects came to a standstill, and new launches were put on hold.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">Even though the big fishes managed to stay afloat, small-scale developers suffered. Lack of reputation and branding further bogged them down with no way to get up again. What was left as the sole surviving option? Taking the help of the reputed realtors.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">Additionally, buyers\u2019 preferences also played a huge role in sky-rocketing consolidation in the real estate market.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-buyer-s-preference\">Buyer\u2019s Preference<\/h3>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">As we mentioned at the beginning of this article, buying a house is a mammothian investment. So, it is quite imminent that home buyers always want to be sure where they are putting their money into. Small-scale developers, therefore, do not get the attention that almost all large players receive in the market.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">With a prolific portfolio, branding and years of resonating presence, the established real estate developers have already gained an edge over small developers- by winning their customers\u2019 trust.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">So, pandemic or no pandemic, to survive, make a stable profit and keep the business rolling, small-scale real estate developers, especially those belonging to tier 2 and tier 3 cities, would require the umbrella of these big players. A consolidation, in that case, is very much expected.<\/span><\/p>\r\n\r\n\r\n\r\n<p><strong>What\u2019s the Advantage?\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">When they are functioning in a partnership or joint venture with bigger players, they can not only deliver projects on time but steer a robust marketing and sales strategy and meet customer requirements with ease.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-how-can-real-estate-consolidation-benefit-the-market\">How Can Real Estate Consolidation Benefit The Market?<\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Here are some of the important benefits of real estate consolidation.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Eliminates Cash Flow Problems: <\/b><span style=\"font-weight: 400;\">Post pandemic, several small developers faced a lack of cash flow, due to which multiple projects were put on hold. However, when they consolidated with the bigger players in the industry, the cash-flow issue was eliminated.<\/span><\/li>\r\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Timely Delivery of Projects:<\/b><span style=\"font-weight: 400;\"> When smaller players shook hands with top listed developers, they acquired augmented potential to work more efficiently. All these eventually helped in the timely delivery of projects.<\/span><\/li>\r\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Elevates the Residential Real Estate Category:<\/b><span style=\"font-weight: 400;\"> According to industrial experts, buyers are more inclined toward top listed brands. Hence, the consolidation in residential real estate is predicted to become a more prominent business strategy. The market share of big listed developers is also speculated to rise in the upcoming years.<\/span><\/li>\r\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Rise in Sales:<\/b><span style=\"font-weight: 400;\"> Several organisations are now allowing remote work. Due to this, many individuals have been spending most of their time inside the home, leading to an augmented demand for owning properties.\u00a0<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">With people getting extra comfortable with this new work culture, the demand for residential units has increased. Hence, it is estimated that the supply and the sale of residential units will also go up even in tier 2 and tier 3 cities. A consolidation amongst small and large developers can, therefore, lead to augmented property sales.<\/span><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><b>Informed Decisions:<\/b><span style=\"font-weight: 400;\"> Since smaller developers are consolidating with top listed ones, customers will have accurate details about the projects. This will help them make more informed decisions while choosing a developer. Moreover, customers now will be able to get the exact status of certain projects.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-will-real-estate-consolidation-be-as-good-a-step-as-expected\">Will Real Estate Consolidation Be as Good a Step as Expected?<\/h2>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">Real estate consolidation via joint ventures, partnerships and acquisitions between small and big players has proven to be an excellent method to augment and propel the market forward. And, we think it is here to stay for good.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">However, while for years, several factors have pushed the real estate sector to adopt this practice gradually, the question still remains of whether it will be an effective tool in the long run?<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-justify\"><span style=\"font-weight: 400;\">It is because even though consolidation apparently seems to be a noble idea, it also smells of monopolisation. Even though it offers partnership opportunities to small players, it seems that through it, they will always be under the shadow of the more established ones. So, does this support the growth of small-scale developers?<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">For now, we think this is the facet that needs to be looked into and pondered upon. \u00a0 <\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Who would you trust the most when you go to buy a house? A local developer or a market behemoth? Homebuying is a massive investment that cannot be taken lightly. While the pandemic has impacted the already scattered real estate market in India, other imminent factors have solidified the need for consolidation. And, no, it\u2019s [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":60023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216],"acf":[],"_links":{"self":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/60020"}],"collection":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/comments?post=60020"}],"version-history":[{"count":5,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/60020\/revisions"}],"predecessor-version":[{"id":1082107,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/posts\/60020\/revisions\/1082107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/media\/60023"}],"wp:attachment":[{"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/media?parent=60020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.squareyards.com\/blog\/wp-json\/wp\/v2\/categories?post=60020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}