Sports
- Gymnasium
- Swimming Pool
- Kids' Play Areas / Sand Pits
₹1.22 Cr - 1.80 Cr
₹12,700 Per Sq. Ft.
Presenting Primarc Allure, a luxurious residential project located in Tangra, Kolkata. Strategically situated near the AJC Boss Road (5.6 km) and Eastern Metropolitan Bypass (0.777 km), this project offers easy access to major transportation hubs and amenities. With its RERA registration number HIRA/P/KOL/2018/000007, Primarc Allure is a reliable and upcoming property development in the region.
The project boasts a range of amenities to ensure a comfortable and convenient living experience. Some of the notable amenities include a well-equipped gymnasium for fitness enthusiasts and round-the-clock power backup for added peace of mind. Residents can also look forward to a well-designed and elegantly finished interior with specifications such as oil-bound distemper walls in the master bedroom.
Primarc Allure offers a range of unit options to cater to diverse needs and preferences. Buyers can choose from 2 and 3 BHK apartments, with sizes ranging from 957 to 1415 square feet. The prices for these units are 47.82 Lac (2 BHK) and 64.01 Lac to 70.71 Lac (3 BHK), respectively. Whether you re a young professional, a growing family, or a retiree, Primarc Allure has something to offer.
Available Unit OptionsThe following table outlines the available unit options at Primarc Allure:
| Unit Type | Area (Sq. Ft.) | Price (Rs.) |
| 2 BHK Apartment | 957 | 47.82 Lac |
| 3 BHK Apartment | 1281 | 64.01 Lac |
| 3 BHK Apartment | 1415 | 70.71 Lac |
This impressive residential project is situated in close proximity to several notable landmarks, ensuring that residents have easy access to essential amenities and services. These landmarks not only enhance the quality of life for residents but also offer a unique blend of convenience and comfort.
View the latest price list for Primarc Allure.
*Prices are indicative and subject to applicable charges and project terms.
Primarc Allure's average asking price is rising quarter-on-quarter, compared with Tangra.
Primarc Allure avg. price is ₹ 12.7 K/Sq.Ft. compared to Tangra at ₹ 9.8 k/Sq.Ft.
Monthly Rent in Tangra start from ₹ 45.6 K with options available for 4 BHK units
Get the latest price and market updates for Primarc Allure.
A safety audit of high-rise projects in Kolkata has revealed that over 90% are structurally sound with no major deviations from sanctioned plans. Approximately half of the audited projects have received approval to resume construction, with another 43% expected to be cleared within a week.
Rail Vikas Nigam Limited has invited bids for the construction of 10 elevated metro stations and a viaduct for the Baranagar-Barrackpore Metro Corridor, a project stalled for over 16 years. The project faced delays due to issues with underground water pipelines and utility relocation.
Rent in Primarc Allure ranges from ₹ 27 K to ₹ 33 K with options available for 2 BHK.
During Q2'2026, average property prices for Primarc Allure moved from ₹ 9,400/sqft to ₹ 12,700/sqft, reflecting a 35.11% rise.
Metro construction for the Orange Line at Chingrighata has begun, leading to traffic control measures on the EM Bypass. The first phase of traffic curbs starts on May 15 and will last for 60 hours, affecting all northbound traffic.
During Q4'2025, average property prices for Primarc Allure moved from ₹ 9,050/sqft to ₹ 9,750/sqft, reflecting a 7.73% rise.
New Town is experiencing infrastructure upgrades, including a 10-lane major arterial road expansion, an international bus terminus, and proposed vehicular and pedestrian underpasses. The Bengal Silicon Valley Tech Hub in New Town's Action Area II is a significant initiative by the Government of West Bengal to foster the technology sector. NKDA will upgrade and redevelop the roads in the central business district (CBD) area of New Town. The authorities have estimated Rs 1.9 crore for the CBD area and Rs 67 lakh for the stretches of street 335.
Price:₹ 1.22 Cr
Price:₹ 1.63 Cr
Price:₹ 1.80 Cr
Explore the master plan, project photos and walkthrough videos of Primarc Allure to understand the overall layout, tower placement, amenities, landscaped spaces and key highlights before making your buying decision.
Primarc Allure features two main residential blocks within its master plan.
The plan allocates space for residential buildings, extensive green areas including a Kids Play Area and Party Lawn, and designated utility zones like DG Space and EG Space.
Download master plan of Primarc Allure to explore layout details in Tangra, Kolkata.

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Primarc is a leading business conglomerate in eastern India, founded by Nand Kishore Pansari in 1971 when it first forayed into retail. It has interests in angel investing, e-retail, distribution, lifestyle retail, etc. It owns 47 lifestyle stores including Raymond Shop, Story and many more. It has also built Junction Mall at Durgapur. The portfolio of Primarc projects encompasses around 20 properties in various stages at key locations across Kolkata and its suburbs. Major offerings include Aura, Southwinds, Aspira, Anukul, etc. Diverse locations are chosen for projects including Harinavi, Mankundu, Kankurgachi, Hazra, Chandannagar, EM Bypass with an eye on future growth potential. This is done to maximize future appreciation on customer investments. Customer fulfillment is the key philosophy that drives the organization along with greater emphasis on quality. Top class conveniences are offered at every living community along with nature friendly recreational zones.
This project offers a range of amenities including a gymnasium, power backup, 24 x 7 security, a party hall, and a sewage treatment plant.
Yes, the project is RERA approved with the registration number HIRA/P/KOL/2018/000007, ensuring transparency and compliance with regulations.
The construction of the project is complete, and it is ready for immediate occupancy.
Buyers can choose from 2 BHK apartments measuring 957 sq. ft. and 3 BHK apartments ranging from 1281 sq. ft. to 1415 sq. ft.
The price for the units starts at ? 47.82 Lac for the 2 BHK apartments and goes up to ? 70.71 Lac for the larger 3 BHK apartments.
The project is strategically located near AJC Boss Road, which is approximately 5.6 km away, and the Eastern Metropolitan Bypass, located just 0.777 km away.
This website is only for the purpose of providing information regarding real estate projects in different geographies. Any information which is being provided on this website is not an advertisement or a solicitation. The company has not verified the information and the compliances of the projects. Further, the company has not checked the RERA* registration status of the real estate projects listed herein. The company does not make any representation in regards to the compliances done against these projects. Please note that you should make yourself aware about the RERA* registration status of the listed real estate projects.
*Real Estate (Regulation & Development) Act, 2016.