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Primarc Allure

Last Updated: Jul 08, 2019
50.61 Lac to 72.83 Lac
₹ 5147 Per Sq. Ft Onwards
Status: Early Stage Construction
  • 2-3- BHK Apartment from 957 Sq. Ft. to 1415 Sq. Ft.
  • Total ~38 units
  • Conference room
  • Solar lighting
  • Proximity to main road
  • Sports & Outdoor
  • Green Area
  • Club House
  • Fittings & Furshing
  • Specifications
Decision Drivers
  • Connectivity:
    Helps you assess the connectivity of project to most important and active landmarks across the city. Higher index indicates more centrally located project.
  • Livability:
    Helps you assess the livability of project from perspective of typical day to day needs. Higher index indicates more livable project.
  • Lifestyle:
    Helps you to judge the luxuriousness in context of overall market considering that every project is marked as luxurious by developers. Higher index indicates more luxurious project.
  • Value for Money:
    Assessing property price against other key decision factors. Higher index indicates potentially a better value for money deal
  • Connectivity
  • 9.1
  • Livability
  • 7.7
  • Lifestyle
  • 6.2
  • Value for Money
  • 5.5
  • Lowest Price Guarantee from Developer*
  • Preferential Inventory Allotment
  • Fully Assisted Transaction & Mortgage Support
* Terms & Conditions apply
  • SquareYards RERA Reg.HIRA/A/NOR/2018/000035
  • Project RERA Reg. Not Available

Primarc Allure - Project Info

Primarc Allure is a premium residential project located at Tangra in central Kolkata. Primarc Allure Tangra is just minutes away from the EM Bypass. It provides globally compliant and luxurious lifestyles to residents. The project offers a tower of elegant and contemporary homes cushioned in the serenity of nature. Situated on the main road, it ensures easy connectivity to all the key locations around. Besides the rich lifestyle features, this modern integrated township is also surrounded by good civil infrastructure, including schools, hospitals, shopping centres, etc. You can watch the city spread far and wide, quietly in your nest. It creates a perfect equilibrium between two contrasting worlds.

What are the amenities offered here?

There are a number of Primarc Allure amenities on offer for residents including a well-equipped gymnasium, swimming pool, kids’ play areas, power backup provision, treated water supply, CCTV/video surveillance, 24x7 security services, intercom facility, conference room, solar lighting, normal park/central garden, besides others.

What are the locational advantages at this project?

The Primarc Allure location offers several benefits to residents. It is well-connected to the Junction Railway Station, Mullick Bazar Bus stop, Esplanade Metro Station, etc. It is situated in close proximity to prime business hubs of the city including Tangra Industrial Estate, Kasba Industrial Estate, Infinity Think Tank, Shilpangan-Light Engineering Park, etc.

What are the social amenities nearby?

The project is well-connected to prominent hospitals like the Columbia Asia Hospital, Amri Hospital, Apollo Gleneagles Hospital, Desun Hospital, Mission of Mercy Hospital, Assembly of God Church Hospital, and many others. Shopping malls such as Downtown Mall, Mani Square, Quest Mall, New Market, Simpark Mall, are also easily accessible from this project along with hotels and clubs such as, ITC Sonar, The Gateway Hotel EM Bypass, Tatvam Residency, Hyatt Regency, Peerless Inn, etc. There are several reputed educational institutions near the project including the St. James School, Bharatiya Vidya Bhavan, St. Anthony’s High School, St. Joseph’s College, Don Bosco Park Circus, Patha Bhavan, etc.

A note on the developer

Incorporated in 1973, Primarc Builders started its journey by investing in Lifestyle Retail, Apparel and Textiles. Under the leadership of its Chairman, Mr. Nand Kishore Pansari, this real estate developer has achieved a dominant position in the retail and distribution sector of Eastern India. It has developed several successful projects in and around Kolkata. Its current and ongoing projects include, Astitva, Southwinds, Junction Mall, Primarc Towers, and many more. In association with Shrachi Group, Primarc has set up Junction Mall, a 4.3 lakh square foot shopping mall at City Centre, Durgapur. It is a perfect destination for family outings and shopping. The tenants and associates of this Group include the likes of the Future Group, Shoppers Stop, KFC, Mainland China, Lifestyle Max, and many more. This Group’s flagship Raymond shop at Poddar Court, Kolkata has consistently been the highest selling store in India for 16 years. Its other retail formats include the lifestyle bookstore STORY in Elgin Road, Kolkata. Spread over 15,000 sq. ft., it adds value to book-lovers in the intellectual capital of the country.

What are the USPs of the project?

  • Conference room
  • Solar lighting
  • Proximity to main road

Primarc Allure - Floor Plans

  • 50.61 Lac
    primarc allure apartment 2bhk 957sqft 1
    • 2 Bedrooms + 2 Bathrooms + 1 Kitchen
    • Carpet Area : 588 Sq. Ft. (61%)
    • Builtup Area : 687 Sq. Ft. (72%)
  • 61.48 Lac
    primarc allure apartment 3bhk 1181sqft 1
    • 3 Bedrooms + 2 Bathrooms + 1 Kitchen
    • Carpet Area : 761 Sq. Ft. (64%)
    • Builtup Area : 872 Sq. Ft. (74%)
  • 66.33 Lac
    primarc allure apartment 3bhk 1281sqft 1
    • 3 Bedrooms + 2 Bathrooms + 1 Kitchen
    • Carpet Area : 949 Sq. Ft. (74%)
    • Builtup Area : 1084 Sq. Ft. (85%)
  • 72.83 Lac
    primarc allure apartment 3bhk 1415sqft 1
    • 3 Bedrooms + 3 Bathrooms + 1 Kitchen
    • Carpet Area : 923 Sq. Ft. (65%)
    • Builtup Area : 1050 Sq. Ft. (74%)

Primarc Allure - Amenities

  • Gymnasium
  • Swimming Pool
  • Kids' Play Areas / Sand Pits
  • Power Backup
  • Treated Water Supply
  • 24 x 7 Security
  • CCTV / Video Surveillance
  • Intercom Facility
  • Normal Park / Central Green
  • Solar Lighting
  • Conference Room

Primarc Allure - Location Map and Landmarks

City Connections
Place Distance
Fun & Shopping
Place Distance
Business Hubs
Place Distance
Hotels & Clubs
Place Distance
Place Distance
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Primarc Allure - Price Trend

About Primarc

primarc group 2026

Total Projects



46 Years

Primarc is a leading business conglomerate in eastern India, founded by Nand Kishore Pansari in 1971 when it first forayed into retail. It has interests in angel investing, e-retail, distribution, lifestyle retail, etc. It owns 47 lifestyle stores including Raymond Shop, Story and many more. It has also built Junction Mall at Durgapur. The portfolio of Primarc projects encompasses around 20 properties in various stages at key locations across and its suburbs. Major offerings include Aura, Southwinds, Aspira, Anukul, etc. Diverse locations are chosen for projects including Harinavi, Mankundu, , Hazra, Chandannagar, EM Bypass with an eye on future growth potential. This is done to maximize future appreciation on customer investments. Customer fulfillment is the key philosophy that drives the organization along with greater emphasis on quality. Top class conveniences are offered at every living community along with nature friendly recreational zones.

Comparative Market Analysis

  • Location
  • Micro-market
  • Unit Configs
  • Unit Size
  • Status

Primarc Allure

Tangra, Kolkata
₹ 50.61 Lac - 72.83 Lac
  • Tangra, Kolkata
  • Central Kolkata
  • 2 BHK, 3 BHK
  • 957 sq.ft - 1415 sq.ft
  • Early Stage

PS One 10

New Town, Kolkata
₹ 44.47 Lac - 64.97 Lac
  • New Town, Kolkata
  • East Kolkata
  • 2 BHK, 3 BHK
  • 592 sq.ft - 865 sq.ft
  • New Launch

Merlin Iris

Embypass, Kolkata
₹ 37.75 Lac - 65.29 Lac
  • Embypass, Kolkata
  • South Kolkata
  • 2 BHK, 3 BHK, 4 BHK
  • 601 sq.ft - 1017 sq.ft
  • New Launch

Mani Artista

Rajarhat New Town, Kolkata
₹ 37.72 Lac - 55.23 Lac
  • Rajarhat New Town, Kolkata
  • East Kolkata
  • 2 BHK, 3 BHK
  • 920 sq.ft - 1347 sq.ft
  • New Launch
i *Disclaimer

This website is only for the purpose of providing information regarding real estate projects in different geographies. Any information which is being provided on this website is not an advertisement or a solicitation. The company has not verified the information and the compliances of the projects. Further, the company has not checked the RERA* registration status of the real estate projects listed herein. The company does not make any representation in regards to the compliances done against these projects. Please note that you should make yourself aware about the RERA* registration status of the listed real estate projects.

*Real Estate (regulation & development) act 2016.
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