Square Yards’s Edge all set to empower digital real estate sales

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Square Yard Edge all set to empower digital real estate sales

Square Yards, India’s foremost property brokerage brand recently launched its enterprise tech solution, EDGEReal Estate CRM Solution. With it, Square Yards claims to have sold over 1K units for some of the world’s leading real estate developers since the start of April 2020. Square Yards is now offering this solution as a SaaS offering to Real Estate developers. 

The current COVID-19 situation has urged businesses from across sectors to take a hard look at their operations and see how tech can help mitigate some of the immediate and long-term problems. But with the persisting market scenario, there are some players who have been working extensively, silently preparing to sail through such events. 

Square Yards, being one of them, successfully sold over 1K units for some of the world’s leading real estate developers since the start of April 2020, despite the tough times when others are reeling under the pressure to sell their inventory. 

The Square Yards founding team envisaged the importance of the digital transformation of its internal sales and operations to capture larger market share and achieve higher revenue growth. While working on this tech fuelled course, it endeavours to empower not only its business but all stakeholders in the real estate value chain. 

EDGE digital transaction module enables real estate developers to complete end to end digital transactions on their website. The platform enables listing of projects online, availability of all information collaterals such as brochures, plan layouts, 3D layouts, VR Walkthroughs to ensure easy dissemination of project related information. Moreover, through this smart digital platform a property seeker can procure the inventory online with an integrated booking engine.

Its AI-enabled engine uses sophisticated machine learning algorithms for lead assignments, re-assignments, lead quality scoring and automated follow-ups by taking into account a host of inputs that include customer demographics, their relationship history, contextual information and other related information. 

It also includes modules for complete digitisation of site operations and digital mortgage application integrated with credit bureaus, identity and income verification services. EDGE ensures that the buyers get a single window to complete their online property transaction and make a well-informed purchasing decision and developers get complete control over customer acquisition journey.

For a detailed report on this read the articles we were featured in:

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Published Date: 28 April 2020