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Key Highlights
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Vivek Agarwal, Co-founder & CTO of Square Yards, in an interview with EPC World News, stated that today’s homebuyers “engage deeply with content, walkthroughs, and data before making a decision.” That single line captures the shift in India’s real estate landscape. Buyers aren’t passive anymore – they’re informed, fast-moving, and expect digital ease from the get-go.
What started as a property brokerage has evolved into a tech-powered, full-stack real estate ecosystem with a global presence and deep local insight. But more than scale, it’s the intent that stands out: solve the whole journey, not just the start.
From Property Listings to End-to-End Journeys
According to Vivek, most real estate platforms only scratch the surface of the market. “The discovery layer is frankly the easiest 5% of the journey,” he says. Square Yards, on the other hand, decided to solve the rest – the complex middle, and the critical last mile. That includes everything from digital escrows and e-signatures to instant loan sanctions. It’s a shift from being a digital brochure to becoming the infrastructure behind real estate transactions. The idea is simple: make the entire process digital, seamless, and user-friendly.
“Users Are Far More Research-Driven Now”
It’s not just something you notice — it’s a clear shift. Whether in smaller towns or big cities, people aren’t looking for plain listings anymore. They’re looking for answers, comparisons, and real clarity. According to Vivek, users today “engage deeply with content, walkthroughs, and data before making a decision.” They use smart dashboards, compare trends, and even simulate negotiations.
Square Yards meets them there, offering AI-led suggestions, project analytics, and tools that simplify choices without overwhelming the user.
Tech That Works Quietly but Changes Everything
Behind all this sits a powerful tech engine. But you don’t see it – and that’s the point. The platform’s features include AI recommendation engines, AR-based walkthroughs, geospatial intelligence, and even digital twins of cities. These aren’t gimmicks. They’re stitched into the fabric of the platform, removing friction rather than adding flash.
“We’ve built a seamless digital path,” Vivek explains. And the numbers back it up: over 8 million users a month, 1 million listings, and thousands of projects browsed, short-listed, and closed without users stepping out of their homes.
Not Just for Buyers – Partners Win Too
Square Yards isn’t just streamlining homebuying for users. Developers and brokers are benefiting too. Vivek breaks it down clearly: “Our strategy is focused, not wide. Around 85% of our business comes from repeat developer relationships.” That’s because they don’t just hand over tools—they co-create systems. Think lead scoring, AI-powered follow-ups, and sales stacks that predict who’s likely to close.
The Pandemic Pushed, But Square Yards Was Ready
When COVID hit, mindsets shifted. Digital habits became expectations. Buyers wanted bigger homes, better amenities, and a fully digital experience. “The digital layer isn’t just support – it’s now the main interface,” Vivek says.
Square Yards didn’t scramble to adapt. It accelerated what was already in motion. Users could browse, analyse, and even close deals without ever stepping foot outside – something that once felt impossible, but has now become the new normal.
Looking Forward: A Unified, Tech-Driven Ecosystem
So, what’s next? No hype. No buzzwords. Just deeper tech and wider integration. One key project on the horizon is a Sales Copilot – a tool that will provide real-time recommendations to field agents, making decision-making smoother on the ground. As Vivek puts it, this is about “becoming the most integrated, tech-powered real estate and financial services platform in the country.”
Read more through the links below to uncover the key trends and market leaders driving this growth:
epcworld.in – http://bit.ly/44oO1Dt
Published Date: 19 June, 2025
