Choice, Convenience and Security Reign When You Buy a Home Online at Square Yards

2 min read

Digital Home Buying – The Future is Here

Big decisions in life, viz. choosing careers, colleges, spouses speak a lot about our individuality. For the record, buying a home is the most difficult out of them. Sounds like a caveat!

Well, good decisions require a sound balance of antithetical forces of emotion and rationality. In the case of home-buying, the emotional scale tilts more than the rational one. People don’t just buy a home; they just fall in love with it.

Part of that falling-in-love process is choice -the design, the walls, the ceiling, that evoke a sense of warmth, comfort and a perception that it feels right when you take a tour of a house. Part is convenience -a state-of-the-art buying process, immaculate guidance, and a simplified mortgage facilitation programme. Part is security -a great location, amenities and good ROI benefits.

The good news is the above facets resonate well with Square Yards. We understand better that everyone’s home-buying needs are different, whether you are on a quest for your first home or a second one or looking for good property investment. Not convinced yet? Read on.

Square Yards places customers at the heart of their business and spoils them with a bevy of Buy Online Property choices from A-listed developers that suit the tastes, sensibilities, and pockets of value-conscious home seekers.

Convenience is synonymous with home-buying at Square Yards. Our award-winning web portal offers deep research, data-driven insights and unmatched decision tools that help home seekers and investors zero in on a location or project.

In the present lockdown situation, homebuyers are treated to virtual property visits from the convenience of their couch. Property seekers can enjoy virtual 3D walkthroughs, navigating through every room while a virtual guide narrates every facet of the property. Realism is also taken care of with spatialized sound ambiences to provide an immersive life-like experience.

A digital post-sales process leveraged with artificial intelligence comes into play where real-time inventory blocking engines integrated with multiple payment gateways and state-of-the-art transaction enabler tools like digital signatures complete the home-buying process.

At Square Yards, we ensure that online home buying becomes a fulfilling journey, replete with pleasant memories and an assurance of lifelong security. We take into consideration all their home-buying goals while stitching a relationship with our customers. Helping them to plan right, weigh up all the risks & benefits and provide them with exclusive knowledge about the property (whether they offer sound prospects in terms of price appreciation and rental returns) so that they can make confident decisions, have delighted our customers and resulted in a significant increase in the number of transactions.

Despite a nationwide lockdown, Square Yards has clocked 500+ transactions so far through our first of its kind digital platform. It shows the robustness of our platform and the faith and confidence our customers have reposed in us even while buying homes virtually.

Looking at the success of our model, leading real estate developers like Godrej Properties, Shapoorji Pallonji Real Estate, Rustomjee, Shriram Properties, VTP Realty, Signature Global, Bhutani Group and many more have tied up with us to bring affordable homes to serious home buyers.

To make homebuying during lockdown more satisfying, Square Yards has unveiled a raft of offers on top real estate properties, tailored exclusively for home-buying convenience. And the result is showing. Home buyers delighted with the property choices on offers, the convenient home-buying process and the security of home-buying from Square Yards, are snapping up properties with a smile on their faces.

Square Yards has made it a habit of setting up new benchmarks even when the odds are against it. Whether it is through pivoting to a new operating model or never-before-seen lowest prices, we have emerged triumphant in every situation throughout. This winning trend will continue unabated, and we will write more glorious chapters in the days to come. Just wait and watch.


Sumit Mondal Content Analyst at Square Yards
Sumit Mondal Content Analyst at Square Yards