How Square Yards is using Analytics to redefine Indian Property Markets

Analytics India has carried a feature about how Square Yards has used analytics and technology for its growth. It featured online on 4th February 2019.

It mentions ‘Square Yards has recorded over 75% growth in 2018 and has far outstripped its previous year’s gross transaction value, facilitating over 11000 real estate transactions. The company also announced recently that its India Primary, NRI and Mortgages business also registered a GTV of around ₹5,000 crores in the same time frame.’
“It has brought standardization in our processes, in the way we generate leads, manage leads and nurture leads, and in how we meet the clients. It has helped us reach a wider target audience, and scale our processes. So earlier, we used to reach 1,000 people in a day, with the use of technology we are able to reach hundreds of thousands in a day.” – Vivek Agarwal, Co-Founder & Principal Partner, Square Yards was quoted in the feature.

Read the full article here.

News Hour also has carried a story on the same theme. Read it here.