Real estate consulting has largely been a broker driven market and pretty much unorganized. A pan spitting & Gutka chewing broker on his scooter is a tormenting picture of a broker in India. But does this picture work in todays sophisticated, net savvy world? The answer is a big NO. Todays consumer is a young, English speaking, highly educated, well-travelled, person with a high disposable income and a pre-disposition to buy a luxury product. He expects someone of his own stature to assist him and honestly advice where to park his money. In this disorganized market, there are few MNC and domestic players that cater to this segment.
The normal NRI based out of middle east, Singapore, Hong Kong, Africa, U.S & the U.K does not come down to the country very frequently, due to work/contract commitments, extensive travel & lack of time. There is an honest need for a good advisor who is more of a friend and acts as a one-stop-shop for all his/her investment needs. Of which property comprises as a primary requirement. Advising them on dispensing complete data of new projects, informing them of new launches, completing booking formalities, handling complete documentation, confirmations on investments made, gentle reminders on dues, feedback on current status of project till the happy hand-over, is the need of every NRI. Also, with a company like Square Yards the client will be able to avail the service of a fully equipped professional CRM system with an assigned Relationship Manager.
