Whitefield becomes prime technology hub and coveted residential market


Whitefield in Bangalore is a major success story. Always known as a haven for settlers due to its comparative affordability and a mixture of several other factors, it is now one of the largest technology hubs in all of Asia and also a coveted residential area in turn. Whitefield has witnessed skyrocketing development and its transformation is evident in the burgeoning demand for residential properties in the area and neighboring micro markets. In the late 1880s, Whitefield started witnessing this subtle change of sorts when it started its metamorphosis into a major business zone and started becoming known for reasons other than its picturesque natural beauty.

Whitefield is one of the country’s most attractive residential destinations at present and definitely one of Bangalore’s most coveted micro markets for residential housing. Whitefield is actually located in the Greater Bangalore region. The realty boom kick started in early 2000 and over the last few years, it has picked up rapidly. The dawn of the new Millennium saw the start of the boom in the IT and ITeS sectors in Bangalore and Whitefield has benefited as a result. The EPIP (Export Promotion Industrial Park) and ITPB (International Technology Park of Bangalore) were started in the early 2000s and these two developments accelerated development hugely in Whitefield. There are more than 4 lakh professionals who presently work in several MNCs, IT companies and other organizations in the Whitefield area.

Demand for residential housing is majorly spurred by professionals working in the IT and ITeS sectors in Whitefield. People prefer buying homes that are located near their offices and business complexes. The boom in Bangalore’s IT and ITeS sectors has also led to the growth of the real estate market in several areas including Whitefield. Whitefield has also benefited from a market saturation trend witnessed in several other pockets of the city along with the increase in IT and ITeS companies in the area along with the growth of the retail industry as well. There was huge availability of land parcels for large scale residential and commercial developments and this paid off majorly in the long run. There was good physical infrastructure in Whitefield which has also played a part in facilitating its rapid development.

Whitefield is also located very conveniently near the National Highway 4/Old Madras Road and offers great railway and road connectivity. The Whitefield Main Road offers easy access to other parts in Bangalore and this also links to the Varthur Road and Old Airport Road. There is access to the Outer Ring Road at Marathahalli as well. The Hoodi railway station is located only 3.5 kilometres away while the Whitefield railway station is located approximately 5 kilometres away from the area. The Kempegowda International Airport is located approximately 49 kilometres away from Whitefield and can be easily accessed through the State Highway 104.