When you pray, it's best to face east or west. Facing east connects you with the energy of the rising sun, symbolizing new beginnings and positivity. The West is also fine for prayer. Avoid facing south, as it's seen as unfavorable in Vastu Shastra. For a pooja room, place the deity in the east or west direction of the room, ensuring it's not facing south. Keep the room clean, well-lit, and serene to enhance spiritual vibes.
