Square Yards is evolving beyond being just a property platform, with its financial services arm Urban Money emerging as a major growth engine.
Out of the company’s total revenue of around ₹2,500 crore, nearly ₹1,000 crore is now contributed by Urban Money, marking a significant shift in the business mix.
Originally built to support home buyers, Urban Money has expanded beyond home loans to include business loans and credit cards. It now serves a wider user base, extending beyond Square Yards property customers.
This integration reflects a broader strategy: combining property discovery and financing into a single journey, reducing friction for users who typically navigate multiple platforms for home buying and loans.
Vivek Aggarwal, Co-founder & CTO, Square Yards, said, “Square Yards has steadily expanded its financial services business through Urban Money, which now contributes a significant share to our overall revenue. The platform continues to scale rapidly, driven by strong demand for home loans and other credit products.”
The company is now present in more than 100 cities, further expanding its financial services footprint. Users entering the platform for property search increasingly explore lending products, strengthening cross-platform engagement.
A key driver of this shift is the nature of the real estate business itself. While property transactions are occasional, financial products like loans create recurring engagement opportunities, offering a more consistent growth channel.
Square Yards does not directly lend money; instead, Urban Money operates as a platform connecting users with lenders, keeping the model asset-light and reducing risk exposure.
The company is also investing in technology to improve loan matching and speed up approvals, aiming to further streamline the user experience.
What is emerging is a broader transformation: Square Yards is positioning itself as both a property and financial services platform, with Urban Money playing an increasingly central role in its growth.
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Published Date: Apr 23, 2026
