Genelia and Riteish have shared their own transformational story which made their house into a home, candidly with Square Yards. The company has just released the Meri Wali Home Story initiative where unique stories of homemaking can be shared by anyone. The real estate transaction and aggregation platform has now unveiled this unique story of popular celebrity couple Riteish Deshmukh and Genelia D’Souza and how they worked on diverse aspects of their house to finally transform it into a loving home.
The Meri Wali Home Story contest was launched in July, 2020, by Square Yards where anyone can easily share unique stories of homemaking worldwide through the digital network of the company. Kunal Khemu and Soha Ali Khan set the ball rolling with their video story and thousands of people have since spoken up about their fascinating journeys of setting up their own homes through images, videos and text according to Square Yards. The company has confirmed that overwhelming responses have been garnered to this novel contest and several homemakers are currently winning goodies while basking in the fanfare and limelight alike.
Also read :
Time to Write Your Own Meri Wali Home Story
Meri Wali Home Story – A Contest That Lets You Pour Your Heart Out
The chief operating officer and founder at Square Yards, Kanika Gupta Shori, stated that from the business perspective, the unique efforts for engagement are basically geared towards scaling up sales velocity for homes via the best technologies and people and also through an appeal to the emotional and security aspects of owning a home. She added that emotions centered on homes are huge levelers since business tycoons, celebrities and common homebuyers will all feel the same when it comes to this aspect.
Also, Watch below Genelia and Riteish’s Meri Wali Home Story
For a detailed report on this read the articles we were featured in:
ET BrandEquity – https://bit.ly/2Yr0vYW
Published Date: 22 August 2020
