Square Yards leveraged Facebook’s platform to acquire quality customers at scale

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Livemint Post - Yashdeep Singh

Square Yards leveraged Facebook’s Lead Ads to acquire quality customers at scale, earlier this year. HT Livemint analysed India’s Largest Real-Estate Brokerage’s campaign “Love By Square Fee” run in February 2019 and highlighted the success results it achieved in an article published today in the daily. Yashdeep Singh, Associate Principal Partner & Head Of Marketing, Square Yards gave his inputs in the article.

“Facebook is one of our best low-cost customer acquisition platforms. Facebook family of apps helps us reach the right target audience for our business, which results in better conversions,” said Singh. The results showed 32,000 responses, 15,000 RSVPs, 1,200 footfalls, and INR 100 Million revenue.

Singh added, “We have been able to drive sales volumes in domestic as well as international markets with best reach, visibility and end-conversions.”

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Published by: Livemint
Date: 17 October 2019