Square Yards’ Black Friday event has now caught everyone’s attention. It has introduced e-commerce mechanism into the real-estate space. This is a phenomenon, not a fad anymore!
The Biggest Real Estate Shopping Carnival was officially launched yesterday with a newspaper ad in The Times of India across 5 metropolitan cities in India. The mega event takes place in 20 prominent cities, spanning 8 countries, around the globe.
“While Black Friday deals will be available at Square Yards’ experience centres in 20 cities globally from 29 November to 1 December 2019, home seekers can block deals online on the Square Yards website…” writes ET Brand Equity in an article published on their web portal.
The proptech player has handpicked and curated a list of 100+ hottest discounted offers spread across India, The UAE, Canada and Australia, making it possible for homebuyers in India to read newspaper, scan a barcode and buy or book a home at super-discounted Black Friday offers on click of a button!
Tanuj Shori, Founder & CEO, Square Yards, said, “Few years ago, when e-commerce, insurance and mutual fund companies started selling their products online, most naysayers said it was a tall order. Today, thought is the same when real estate and online sales are mentioned together. However, the pace of change has surprised many generations…”
Moreover, prominent brands like DLF, Godrej, Shapoorji Pallonji and Hero Homes from India; EMAAR and Danube from the UAE; Kaneff Group from Canada; and Jellis Craig and Kincaid Development from Australia are offering doorbuster deals on their various housing projects.
Published by: ET BrandEquity
Date: 26 November 2019
