The Intention to Purchase: End User Vs Investor

A real estate investor could be primarily split into two types, End User & Investor subject to their interest & motive behind making the real estate purchase. It should be noted that the objective of an investor is different from that of an end user. An end user is someone who generally purchases a property with an intent to reside in it, whereas the investor is someone that purchases the property with a purpose to make an investment that could be realized at a later stages at a higher price appreciation. An investors can also look into the rental yields while purchasing a property.

(It should be noted that an end user home will also witness capital appreciation and notional rental value but unless an individual is in a position to unlock the value of the home it cannot be considered as an investment in true terms. Given the fact that an end user is using the home for personal use, unlocking the capital is not easy. )

Square Yards City Based Heat Map: A Tool for Investors & End Users

Whether it’s an end-user or an investor – buying property without developing understanding of a city’s real estate landscape is like driving blind-folded. Most buyers feel like being lost at sea while shortlisting locations to invest when they do not do enough research on a city’s major residential micro-markets and the factors that are driving real estate growth of different localities.

Square Yards has launched its Micro market research tool that leverages analytics and interactive heat-map based visualizations to put an entire city’s real estate landscape at user’s finger tips. The tool helps in exploring the city’s residential zones and identifying the best-fit locations based on array of factors like average price, movement in price, connectivity, livability etc. The tool could be used by both intelligent investors & end users to decipher the real estate markets in a city & undertake meaningful decisions.

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