Few Important Tips To Remember While Buying Gold Jewellery

Remember While Buying Gold Jewellery

Indians are known for a variety of things around the world, including food, vibrant lifestyle, hospitality, dancing, Bollywood, and so on. Many people are unaware that Indians have a fondness for the gleaming things in life, particularly gold. Indians are the world’s top gold consumers, with approximately 2,000 tonnes of unused gold in the country, making it a veritable gold treasure trove. This gold love tale has lasted for millennia, surviving the test of time and growing stronger with each passing day. Today’s gold rate in India doesn’t affect the willingness of Indians to buy gold.

Gold is considered auspicious by Indians, and it has become an important component of their culture. A celebration in India without gold is dreary and lifeless, while gold adds spark and radiance to our festivals. Buying gold is a long-standing custom in India, one that endures regardless of the gold rate today.

This article discusses the factors that you have to seriously consider when you are planning to invest in the yellow metal with the gold rate today.

What to Consider Before you Buy Gold Jewellery?

There’s no denying that Indians have a thing for gold. Our love for gold knows no bounds, and we believe we’ve mastered the art of buying it, at least on the surface. Jewellery is the most common reason for Indians to purchase gold. 

Purchasing gold jewellery has two benefits: it is both an investment and a fashionable accent. It is common knowledge that Indians enjoy dressing up, and gold jewellery is the ideal complement for any event. We see a variety of gold jewellery on display in our beautiful country, whether it’s at birthday celebrations or weddings, anniversaries, or get-togethers.

The mere thought of this valuable metal is enough to draw our attention away from everything else. This is all it takes for a dream gold acquisition to turn into a nightmare. Indians buy the most gold jewellery in the world on average, with jewellery outlets all around the country witnessing a consistent stream of customers. It’s easy to make mistakes in the wild rush to buy gold, but following a few basic procedures can ensure that you receive the most bang for your buck. Follow the

The dos

Check Today’s Gold Rate in Your City

This may appear to be a simple step, but you’d be amazed how many people overlook it. Today gold rates vary by city because, aside from the transportation costs of importing gold into a city, each city imposes its own levies on gold. It’s worth noting that today gold rate in cities is changed twice a day, once in the morning and once in the evening.

Understand Gold Purity

Gold rate today is measured in karats, with 24 karat gold being 99.9% pure and 22 karat gold is 92 percent pure. Every karat of gold is equal to 4.2 percent pure gold, hence 14 and 18-carat gold only contain 58.33 percent and 75 percent pure gold, respectively. Jewellers utilize 14, 18, or 22-carat gold since 24 karat gold is unsuitable for making jewellery. It’s a no-no to buy gold jewellery without first testing its purity, and it always pays to do so before parting with your hard-earned cash. Hallmarking is a symbol of gold purity, and it is recommended that you buy hallmarked jewellery because it has been inspected by reputable organizations.


Gold purchases are at their highest during specific times of the year, which causes the gold rate today to vary. It’s a good idea to buy gold jewellery during the off-season when prices are lower, and discounts are plentiful.

The Correct Color

Many jewellers deceive their consumers by charging exorbitant prices for rose gold and white gold jewellery. Keep in mind that white, yellow, and rose gold are all the same price. This is because obtaining a specific colour only necessitates the addition of a few metals. So, regardless of the colour of your gold jewellery, you should never pay more.

Examine the Resale or Exchange Value

Gold is a long-term investment rather than a one-time buy. You must figure out things like how much your jewellery will sell for if you ever decide to sell it. Jewellers presently accept gold jewellery at the current gold rate today in the city, allowing you to save money on wastage and craftsmanship costs. This is still a terrific offer, but you should verify with the jeweller ahead of time to see if he will buy back or exchange the jewellery at a later date.

Identification Mark

The Bureau of Indian Standards (BIS) certifies the purity of gold and hallmarked gold is gold that has been verified. To guarantee that clients are not deceived, the BIS verifies the claimed purity of gold through one of its assaying centres and engraves the purity level (916, 958, etc.) together with the name of the merchant on the gold product. When shopping for gold, always search for hallmarked gold.

With roughly 331 assaying centres dispersed across the country, the BIS has a restricted reach. As a result, you should be especially cautious while buying gold jewellery from your local jeweller. Although the BIS has the ability to undertake surprise inspections on gold sellers, given the limited resources at its disposal, it is best to stick with one of the BIS-approved jewellers.

Check the Weight

In India, the majority of gold jewellery is sold by weight, with heavier pieces costing more. Precious stones, such as diamonds and emeralds, are frequently set in gold jewellery, making it heavier. Jewellers weigh a piece in its entirety, which means that you could wind up paying for gold that isn’t truly there, so keep that in mind when buying studded jewellery.

Buy Backs

Most jewellers provide the option of buying back a piece of old jewellery set in exchange for a new one. While styles and trends come and go, the value of gold remains constant, so asking about buybacks while making a purchase could save you money in the long run if you get tired of your jewellery.

Negotiate to Make Charges

Jewellery requires labour, which all jewellers pass on to customers in the form of making fees. Making fees are often calculated as a percentage of the gold rate today. As a result, the amount you pay as a making charge can fluctuate depending on the price of gold. Machine-made jewellery or jewellery with little artwork will typically have a reduced making charge, which ranges between 6% and 14% of the cost of gold. When purchasing decorations in bulk, certain jewellers provide set production charges. The cost of manufacturing a piece of jewellery with an exquisite design is higher and can reach up to 25% of today’s gold rate. Because these prices are unorganized, you can always bargain on making charges.

Jewellery Store

India’s population is served by millions of small and large jewellery stores. Buying gold jewellery from small shops can be dangerous since they may pass off impure gold as pure gold or sell stolen antiques. When buying gold, it’s a good idea to go to a reputable jeweller because such transactions are guaranteed.

Final Purchase

Once you’ve checked all of these boxes and found a design you like, it’s time to get a proper sales invoice for your jewellery. Many jewellers will give you a cash memo instead of an invoice, which has little legal standing in the event of a dispute. Ask for a proper invoice that displays the name of the retailer, his address, VAT, and TIN numbers, as well as a stamp or a stub. Make certain that all of the details of your purchase are correct and comprehensive. At this time, you can also request a purity certificate or a guarantee, for which some sellers may charge a fee. Last but not least, double-check the jeweller’s exchange and return procedures.

The Don’ts

Avoid Stone-Studded Jewellery

The gold rate today can include the making and production charges. To begin with, determining the purity of the stones inlaid in the gold is challenging. Before purchasing stone-studded jewellery, you should always check the actual net gold weight. Furthermore, because stone-studded jewellery necessitates intricate patterns and designs, you may have to spend higher production fees. You’ll have to forego both the cost of the semi-precious stones and the production costs if you want to sell the jewellery.

Avoid Selling to Other Jewellers

Even if you never intend to sell the jewellery, you bought for yourself or received as a gift, knowing its resale value is wise. This is useful if you wish to switch an item for one with a superior design or sell it in an emergency. Most branded and local stores have a buyback policy in which they will give you 100% of the value of your gold. It’s also a good idea to return to the store where you purchased the jewellery. You’ll have to let go of the making charges and other associated expenditures as well.

What is the Best Form of Gold and Why?

It all depends on why you’re buying gold. 22k is a good option if you want ornamentation as well as an investment in today’s gold rate. When an investment is made in the form of jewellery or ornaments, however, the manufacturing costs and waste are deducted when the item is sold. Gold jewellery has a greater cost of production. Gold biscuit sellers, on the other hand, are just interested in the gross profit and current gold prices. If you’re only interested in investing, 24k is a better option. The finest form of gold is available in the form of gold biscuits and gold bars. Gold in its purest form can be purchased with the gold rate today.

Why Should you Put Money into Gold?

Gold is regarded as a global benchmark of worth for currencies. Gold rises as the stock market falls. Investing in gold will allow you to maintain a healthy balance in your wealth. Gold is also a superior performer in times of economic instability, and it is referred to as a crisis commodity because of its high resilience. It serves as an inflation hedge. Any drop in the value of the dollar raises gold prices. Gold can also be used to transfer wealth to the next generation in a subtle manner. The Chinese and Indian governments’ demand for gold is the biggest determinant of the gold rate today.

Why has Gold been Valuable Throughout History?

Some claim that gold has no intrinsic worth, that it is a barbarous relic with no monetary value. They argue that in today’s economy, paper currency is the preferred form of payment and that the gold rate today is a value as a material for jewellery. Those who argue that gold is an asset with various intrinsic attributes that make it distinctive and vital for investors to retain in their portfolios are on the other end of the spectrum. They feel that there are as many reasons to invest in gold as there are vehicles through which to do so.

Gold can evoke a subjectively personal experience, but if it is used as a medium of exchange, it can also become objectified. Gold may be both quantifiable and tangible while also encapsulating the qualitative and ethereal. Perhaps, gold’s physical property of absorbing light causes its unique gleam to emanate from within.

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What is the best gold jewellery?

The most durable of the four most frequent gold purity standards is 10K, which also has the lowest gold content. 14K gold is slightly purer and more durable, although 18K gold is the purest and most commonly used for engagement rings and other jewellery.

In gold, which Hallmark is used?

The BIS hallmark is a hallmarking method that certifies the purity of gold and silver jewellery sold in India. It verifies that the jewellery item complies with a set of standards established by India’s national standards organization, the Bureau of Indian Standards.

What makes Hallmark Gold different from regular gold?

Gold with purity levels of 23 carats, 22 carats, 21 carats, and 18 carats is available. The overall percentage of gold in metal is known as its purity. Gold with a purity of 24 carats is 100 percent pure. So, if you’re looking for the greatest gold, look for BIS-certified hallmarked gold.

Is Rose Gold the Real Thing?

Rose gold is a metal alloy made up of a mix of pure gold and copper. The combination of the two metals alters the hue and karat of the final product. For example, the most common rose gold alloy is 75 percent pure gold and 25% copper, resulting in 18k rose gold.

What is the maximum amount of gold that a person can own?

A married woman can keep up to 500 grams of gold jewellery, an unmarried woman up to 250 grams, and a male family member up to 100 grams of gold decorations and jewellery, according to the CBDT circular.

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